I’ve just got back from the Olympic / Paralympic stadium. What a day….again! And I was there to see David Weir collect his gold medal!
Paralympics fervour has truly taken over nation GB! More competitors, more countries, more TV coverage, more spectators than ever before.
The Paralympics opening ceremony watched by 11.2 million viewers, has given broadcaster Channel 4 its largest audience in a decade. There are more competitors (around 4,200) from more countries (165, up 19 from Beijing four years ago) and the Paralympics are being broadcast to more countries than ever before (over 100). At the time of writing Team GB are 2nd in the medals tablewith 56 medals (17 Gold). The target is 103 medals (one medal every hour of competition) and in Beijing we won 102 (42 Gold). After three days of athletics there have already been 31 world records! It really is fantastic. Who would have believed that the euphoria from the Olympics could have been picked up again?
Amid all of these amazing statistics there are bound to be a few that are just too good to be true. Last week I came across some stats on twitter about pre-sales, quickly tweeted it on without confirming the numbers and they have since been questioned. Next time I’ll double check but the point is that ticket sales really have been amazing, with Paralympic record ticket sales of 2.4 million advanced sales, ensuring more Brits will get a chance to experience live Paralympic sports and raising the profile and appetite for Paralympic spectator sports. I can’t wait to be at the athletics this week.
Without doubt this is all creating a once in a generation opportunity to show Britain as a nation that celebrate Paralympians as sporting equals. The sport has been incredible – David Weir’s finish in the 5,000m was simply breathtaking. But above all more people than ever seem to be talking about disability and asking questions about disability and disabled people. This really is a once in a lifetime opportunity to raise awareness and improve attitudes….and there’s still a week to go!