Campaigns can be big, hi-tech and involving hundreds of thousands of people. But they can also be started by just a group of determined people sitting down on some steps.
We need a compelling way to get the public to take real action.
Some essential ingredients for a campaign action that has impact:
- Be specific – What does the campaign action hope to achieve?
- Be achievable – What one or two things do you want your supporters to do? How will this help you to achieve your goal?
- Be informed – How will you influence your target?
What other ingredients do you think are key to developing an amazing campaign?
Which campaign actions have you participated in that we could learn from?