What do we say?

Bus with message - Some people are gay. Get over it!

No campaign can work without a good plan and no plan can work without a good message.

Finding the right message is one of the most important aspects of planning a campaign. But it is also one of the most difficult. Many campaigners spend so long in conversation about an issue that they often forget that simplicity is power in communicating the issue to potential supporters.

When the right message is found, it quickly becomes the heart of a campaign. Developing actions that communicate that message becomes much easier. Here are some golden rules for developing a successful campaign message:

  1. Understand your audience
  2. Encourage conversation
  3. Tell a strong story
  4. Create emotional connection between the audience and the cause
  5. Tell your audience what you need them to do

What do you think makes a great campaign message?

What messages from other campaigns do you think work well?