This weekend is the X Factor final – a night millions of us have been looking forward to.
But this year’s final comes with an exciting twist! Channel 4 is hijacking the occasion to launch Viktoria Modesta, a disabled pop artist.
On Sunday night, Viktoria’s promo video, Prototype, premiers to millions of people during one of the ad breaks of the X Factor final.
It’s rare to see a disabled musician singing to millions of people on one of TV’s biggest nights of the year – but Viktoria is planning to change that by bringing the disability factor to the masses.
(Warning: video contains adult themes)
Viktoria wears a prosthetic leg as the result of a long term health condition. At the age of 20, she took the radical decision to undergo a below-the-knee amputation to improve her mobility.
She views her amputeeism as empowering and part of her artistic expression. She believes it can thrill and influence her work and is not something which demands sympathy.
Viktoria famously performed at the 2012 Paralympics closing ceremony but has faced many challenges breaking into the music industry, due to the fact she is an amputee.
The singer wants to use the launch of her promo video as a platform to challenge attitudes about disabled people and shine a light on the stigma that many people like her face when trying to make it in the music business.
Earlier this year, Scope launched End the Awkward, a campaign which highlighted that many British people feel awkward about disability.
Scope research shows that 9 in 10 disabled people believe that more disabled people in the media would improve attitudes to disability – highlighting the importance of increased exposure of disabled people in the creative industries, including the music business.
What do you think of Viktoria’s new video? Should the music industry be doing more to represent disabled people?
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