Two actors in Scope's End the Awkward advert text says: #EndTheAwkward

End the Awkward comes to an end: here are some highlights

With End the Awkward coming to an end for 2016. End the Awkward project manager, Neal Brown shares some of the top highlights.

Two thirds of people feeling awkward around disability, and some people feel so awkward that they’re avoiding disabled people altogether.

Considering 1 in 5 people are disabled, that’s a lot of time feeling pretty uncomfortable. We felt it was time to put a stop to it.

Over the last seven weeks we’ve been running our End the Awkward campaign, aiming to tackle the awkwardness that many people face around disability.

In this time our videos have been viewed more than 7.5 million times, and more than 71,000 people have visited our website looking for helpful tips.

Awkward moments

The reaction to the campaign has been fantastic. We’ve been inundated with people sharing their own awkward stories.

Jenny shared her experiences of awkward situations with her autistic child.

“As a parent of a little 4 year old who has autism and still learning to talk and has sensory issues yes people do react different and act awkward around my child… I’ve had people say there us something wrong with that boy. I’ve heard people say that we shouldn’t take our kids on buses. [The] End the Awkward campaign is doing an amazing job in raising everyday issues that people with disabilities face.”

While Adrianne shared this:

“Some guy asked what I had done when I came to the till in my wheelchair. But the awkward moment was when he kept prying after I said: ‘Oh, I’m just disabled’, and implied I must be injured and not sick.”

This year’s campaign saw us break new ground, partnering with UNILAD to create exciting new content. Have you ever used a guide dog as a sat nav? While we knew this was based on the real experiences of Emily, a Scope supporter, it’s a lot more common that you might think.

Gavin told us:

“In the 18 years of being a guide dog mobility instructor I heard stories like this on an amazingly regular basis.”

Ending the Awkward around the world

We’ve also inspired people across the world to start talking about these issues. In this video, RebelWheels NYC shares her thoughts on dating disabled people.

While our campaign is coming to a close for 2016, we know that there remains a lot of awkward situations around.

Help us to keep spreading the word by sharing our content with your friends, family and colleagues.