How can we make technology transformational and accessible? Christina Panayiotou, Senior Account Manager from our Philanthropy and Corporate Partnerships team, looks at our exciting new £1m partnership with Virgin Media.
Our partnership with Virgin Media began when Richard Whitehead, British double leg-amputee and Paralympic Gold medallist, ran 40 marathons in 40 days – from John O’Groats to Land’s End. Virgin Media championed him on our behalf which helped raise nearly £200k.
With such a brilliant start, it’s no surprise that over the last two years we’ve continued to receive a phenomenal amount of support from Virgin Media, which we’re hugely grateful for.
Together, we had a simple but essential task: to improve the experience Virgin Media could offer to customers with complex needs, and those who support, work, or live with disabled people.
We’ve been working in partnership with the disabled people’s organisation Disability Direct and their commercial division ‘Nimbus’ to provide consultancy advice and guidance to Virgin Media on the social model of disability. This included supporting Virgin Media on the language, tone of voice and accessibly of some of their online web pages.
The future of the partnership
Like every good working relationship, ours has strengthened over time. We are thrilled to announce that we will work with Virgin Media as its official national charity partner for a further two years to make even more of a positive and enduring difference.
Between now and July 2017, Virgin Media and Scope’s partnership will transform the lives of thousands of disabled people and their families in the UK through developing national projects and campaigns that have technology at their heart.
Like Virgin Media, we believe digital makes good things happen. For the 11 million disabled people in the UK, technology can be transformational; providing a voice, enabling people to live independently and unlocking access to education and work.
We’re excited to see what else we can achieve together and look forward to sharing the success stories with you as the partnership progresses.