Tag Archives: 2015

The best campaigns of 2015

As we approach the end of a busy campaigning year here at Scope, we’ve been reflecting on which campaigns have got us talking and why they were so successful. 

What is a campaign?

Campaigns take many forms such as  advertising campaigns, fundraising, political, awareness raising or those designed to make people think and act differently on a particular issue.

Crisis and Conflictsyria-london-final-hed-2014

This year has been a busy one for campaigners, not least because of the UK General Election. But we have also had war, terrorist attacks and a refugee crisis which was the focus of much campaigning.

Save the Children’s If London Were Syria campaign, depicting the horrors of war in Syria as though happening to child in London through very good use of film,  stood out in the minds of many of us.  Save The Children’s harrowing Most Shocking Second a Day video has had over 50 million views on Youtube alone.

In response to the horrors of the attacks in Paris in January and again in November we had the Twitter #Je suis Charlie and Facebook’s tricolor which allowed social media users to show their solidarity with those who had lost loved ones in France.

Body beautiful?

We live in an era where we are very conscious of our bodies and how we look.  The campaign This Girl Can encouraged girls to get into sport and physical activity. We loved the energy in this campaign and the positive message that regardless of your body type, everyone can be more active. The soundtrack accompanying this ad, Get Your Freak On by Missy Elliot really hit the spot.

 A very different campaign on body image created a lot of debate and controversy. The Beach Body Ready ad campaign attempted to portray the ‘perfect’ body and spawned many spoofs of the original billboard ads, such as that below.

lastminute_beach body campaign_800x419 RGB (2)

Celebrating disabled people’s lives

Here at Scope it has been a fantastic and busy year for campaigns.  We launched the second part of End the Awkward and our A-Z of Sex and Disability, building on the success of our original campaign from 2014.

The campaign challenges people’s attitudes towards disability through a series of blogs, infographics and short films aired on Channel 4.

We had a wonderful response to these campaigns and many people said their attitudes were challenged after watching the films and reading the blogs.  Disabled people who led on these campaigns said they felt empowered by telling their stories and showing disabled people’s lives in a different way.Whitehall

2015 marked the 20th anniversary of the Disability Discrimination Act.  This was my personal favourite as it reminded me why I got involved in campaigning.  The DDA was the first piece of legislation giving disabled people in the UK some protection from discrimination.

Through films, archive footage and blogs, we told the stories of those disabled campaigners who fought tirelessly to get disability issues onto the political agenda.  We  wanted to inspire the next generation of disabled activists to build on the success of campaigners of the 1990’s and bring real equality to disabled people.

Are you ready to change your world?

Scope is launching Scope for Change, a 10 month campaigns training programme for disabled activists aged 18-25.

If you want your campaigns to be the most talked about then apply to join our training programme and change your world.

The Scope Film Awards 2015

2015 has been a very successful year for Scope’s film team. We’ve dusted off the disability history books, trained comedians to be spies, kissed awkward goodbye and got all hot under the collar about sex. All in all, it has been one big rollercoaster ride.

We thought we’d mark the end of the year with a mini ‘awards ceremony’ to mark some of our favourite and top films. What have been your favourite Scope film moments?

Most viewed – What Not To Do

We enjoyed a whole summer of ending the awkward. Who could forget our “What Not To Do” shorts made in collaboration with Channel 4? Fronted by Scope Ambassador, Alex Brooker, these six hilarious short films racked up over half a million views on our YouTube channel, thousands upon thousands of views across our social media and became the most viewed shorts on the Channel 4 website.

Most shared – The Disability Discrimination Act 1995: The campaign for civil rights

Last month (November 2015) we delved into the archives to mark the 20th anniversary of the passing of the Disability Discrimination Act. We featured a variety of content on our website for the occasion including a film which collected the stories and voices of some of the most influential campaigners of the time. This film became our most shared video on our Facebook page with over 2,300 shares, over 1,700 likes and over 235,000 views.

Best female – Kelly Perks-Bevington

For those of you who have been following Scope in 2015, you’ll probably recognise Kelly. She has been popping up everywhere, from talking about awkward moments at festivals to stripping off for Enhance the UK’s Undressing Disability photo exhibition. We got Kelly involved in our A-Z of sex and disability. In this film she talks about dating, marriage and sex.

Best male – Adam Hills

The Australian comedian best known for hosting the Channel 4 show, The Last Leg, became a firm favourite when he took on the role of the enigmatic man in black for our parody of the classic Milk Tray advert. With his daring stunts he won the hearts of many, including celebrity actress and singer, Holly Valance in our advert for Great Donate campaign.

Best story – Harrison’s story

We love our story films here at Scope. What better way to capture the incredible stories that are happening up and down the country? Our latest offering focuses on Harrison’s story, a young disabled man with a learning difficulty, who has struggled to find and stay in employment. However, thanks to the specialist support he got from his local Scope employment service, that has all changed.

What’s next?

We’d like to thank you all for your support, shares and likes throughout 2015. We really hope you’ll subscribe to our YouTube channel and join us in 2016 for what we promise will be our greatest year of film yet.

You can expect compelling stories from disabled people and their families, vlogs from some of YouTube’s rising stars and appearances from some well known faces…

If you can’t wait until then, check out our playlist of some more of our top films from 2015 below.